Selected Projects

I’m preparing a selection of recent projects across paid media, analytics, tracking, and data-driven strategy.

The page is currently being finalised — new case studies are on the way.

I’m preparing a selection of recent projects across paid media, analytics, tracking, and data-driven strategy.

The page is currently being finalised — new case studies are on the way.

What’s coming

Here’s a preview of what will be published soon

Here’s a preview of what will be published soon

  • Server-side tracking migration
    Designing a full attribution & tracking architecture based on GA4, GTM, sGTM, and CAPI.

  • Full-funnel paid media strategy
    Cross-channel acquisition strategy across Meta, Google Ads, YouTube, TikTok, SEO, and internal CRM flows.

  • Performance dashboards (BigQuery + Looker Studio)
    Automated reporting pipelines enabling real-time campaign decisions.

  • SEO & content performance revamp
    From technical fixes to search strategy and content prioritization.

More case studies will be added shortly.

If you'd like to know more about any of these projects, feel free to reach out. I’d be happy to share details.