Hadrien Gaillet

Hadrien Gaillet

Hadrien Gaillet

Growth & Performance Marketing Manager Paid Acquisition · Tracking · Measurement

Growth & Performance Marketing Manager Paid Acquisition · Tracking · Measurement

Performance marketer with 6+ years in paid acquisition and growth. I combine campaign strategy with technical depth – paid media, tracking, CRO and analytics – to drive measurable growth.

Performance marketer with 6+ years in paid acquisition and growth. I combine campaign strategy with technical depth – paid media, tracking, CRO and analytics – to drive measurable growth.

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What I do

What I do

Paid Media & Growth

Paid Media & Growth

Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn. From experimentation and CRO to scalable performance.

Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn. From experimentation and CRO to scalable performance.

Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn. From experimentation and CRO to scalable performance.

Tracking & Attribution

Tracking & Attribution

Building robust measurement foundations: GA4, GTM & server-side tagging, Event Modelling, Consent Mode v2, CAPI integrations and attribution frameworks.

Building robust measurement foundations: GA4, GTM & server-side tagging, Event Modelling, Consent Mode v2, CAPI integrations and attribution frameworks.

Building robust measurement foundations: GA4, GTM & server-side tagging, Event Modelling, Consent Mode v2, CAPI integrations and attribution frameworks.

Data & Decision-Making

Data & Decision-Making

Turning complex data into clear insights through dashboards, cross-channel analysis, funnels and performance reporting that support real business decisions.

Turning complex data into clear insights through dashboards, cross-channel analysis, funnels and performance reporting that support real business decisions.

Turning complex data into clear insights through dashboards, cross-channel analysis, funnels and performance reporting that support real business decisions.

Experience & context

Experience & context

  • 6+ years of hands-on experience in performance and growth marketing

  • Leading paid acquisition and measurement at Plan International Belgium

  • Full ownership over paid media strategy, tracking architecture and analytics

  • Used to complex environments, real budgets and high accountability

Certifications

Meta Certified Media Buying Professional

Google Analytics 4 Certification

Google Ads Search Certification

IELTS General Training
CEFR Level B2

UBA Brand Building College