Hadrien Gaillet

Hadrien Gaillet

Hadrien Gaillet

Performance & Growth Marketing Manager
Paid acquisition · Tracking & analytics · Measurable ROI

Performance & Growth Marketing Manager
Paid acquisition · Tracking & analytics · Measurable ROI

I help organisations build reliable, scalable acquisition systems — combining paid media, advanced tracking, and data-driven decision-making to drive measurable growth.

I help organisations build reliable, scalable acquisition systems — combining paid media, advanced tracking, and data-driven decision-making to drive measurable growth.

View my LinkedIn profile

View my LinkedIn profile

View my LinkedIn profile

Contact me

Contact me

Contact me

What I do

What I do

Paid Media & Growth

Paid Media & Growth

Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn — from experimentation to scalable performance.

Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn — from experimentation to scalable performance.

Designing and optimising cross-channel acquisition strategies across Meta, Google, TikTok, YouTube and LinkedIn — from experimentation to scalable performance.

Tracking & Attribution

Tracking & Attribution

Building robust measurement foundations: GA4, GTM & server-side tagging, Consent Mode v2, CAPI integrations and attribution frameworks you can actually trust.

Building robust measurement foundations: GA4, GTM & server-side tagging, Consent Mode v2, CAPI integrations and attribution frameworks you can actually trust.

Building robust measurement foundations: GA4, GTM & server-side tagging, Consent Mode v2, CAPI integrations and attribution frameworks you can actually trust.

Data & Decision-Making

Data & Decision-Making

Turning complex data into clear insights through dashboards, cross-channel analysis and performance reporting that support real business decisions.

Turning complex data into clear insights through dashboards, cross-channel analysis and performance reporting that support real business decisions.

Turning complex data into clear insights through dashboards, cross-channel analysis and performance reporting that support real business decisions.

Experience & context

Experience & context

  • 6+ years of hands-on experience in performance and growth marketing

  • Leading paid acquisition and measurement at Plan International Belgium

  • Full ownership over paid media strategy, tracking architecture and analytics

  • Used to complex environments, real budgets and high accountability

Certifications

Meta Certified Media Buying Professional

Google Analytics 4 Certification

Google Ads Search Certification

IELTS General Training
CEFR Level B2

UBA Brand Building College